Cookie Policy

This Cookie Policy, together with our Privacy Policy and Terms & Conditions, explains how Lilli by Akira Back (“we”, “our”, “us”) uses cookies and similar technologies on lillibyakirabacklondon.com (the “Website”). We are committed to protecting and respecting your privacy, while also being transparent about how we use your data.

Lilli by Akira Back is the restaurant and bar situated at Montcalm Mayfair, 2 Wallenberg Place, Mayfair, London W1H 7TN, and operates this Website independently to showcase our menus, private dining, afternoon tea experiences and table reservations.

What Are Cookies?

“Cookies” are small bits of electronic information (strings of text) that a website places on your computer, tablet or mobile device when you visit. They allow a website to recognise your device and remember information about your visit, such as your preferred language, how you navigated the site, and other settings. As a result, your next visit becomes easier and the site becomes more useful to you. The use of cookies is standard practice across the vast majority of websites.

How We Use Cookies

We use cookies to enhance your experience of the Website and to help us understand how visitors use our pages, menus and reservation tools. Cookies allow you to move between pages efficiently, help us remember your preferences, and enable us to tailor content — such as our seasonal menus, Afternoon Tea offerings and event pages — to what is most relevant to you.

Additionally, if you choose to sign up to our mailing list or make a reservation enquiry through the Website, cookies and the information you provide may also help us recognise you on a return visit and provide a smoother experience.

Cookie Preferences

When you first visit the Website, you will see a cookie banner that allows you to accept all cookies, reject all non-essential cookies, or manage your individual preferences. Strictly necessary cookies remain active because they support the basic functioning and security of the Website. However, all other cookie categories require your consent before we place them on your device. You can change your preferences or withdraw your consent at any time through the cookie settings available on the Website.

Strictly Necessary Cookies — Always Enabled

These cookies help the Website function properly, including enabling core features and security. They do not collect any personal information used for marketing purposes and cannot be switched off.

Cookie	Duration	Description	Vendor
up-cookie-consent	1 year	Used to record whether a visitor has interacted with the cookie consent banner.	UP Cookie Consent
up-cookie-consent-options	1 year	Stores the visitor’s cookie preferences when they visit the Website.	UP Cookie Consent

Functional Cookies

These cookies enable enhanced functionality, such as social media sharing, embedded reservation widgets (including OpenTable), and feedback tools. They may collect anonymous data to improve your experience of the Website, but we only use them with your consent.

Performance and Analytics Cookies

These cookies help us understand how visitors interact with the Website — for example, which menus or pages are most viewed, how visitors navigate from page to page, and how long a typical visit lasts. Therefore, we can continue improving the Website and your experience.

Cookie	Duration	Description	Vendor
_ga_ID	2 years	Used by Google Analytics to distinguish unique visitors.	Google Analytics
_ga	2 years	Used by Google Analytics to distinguish unique visitors.	Google Analytics

Advertisement and Targeting Cookies

These cookies track your activity across websites in order to display advertising and marketing that is more relevant to you and your interests. We or our third-party advertising partners may set these cookies.

Cookie	Duration	Description	Vendor
_fbp	4 months	Used by Meta/Facebook to deliver advertising, including real-time bidding from third-party advertisers.	Meta (Facebook)
_gcl_au	3 months	Used by Google to experiment with advertising efficiency across websites using its services.	Google

Third-Party Cookies

In some cases, we use cookies provided by trusted third parties, such as Google (Analytics and Advertising), Meta (Facebook Pixel), and our reservations partner OpenTable. These third parties may use cookies, web beacons and similar technologies to collect information about your use of the Website and other websites, in accordance with their own privacy policies. However, we do not control these third-party cookies, and we recommend you review the relevant third party’s privacy policy for further information, including:

Google Privacy Policy — policies.google.com/privacy
Meta (Facebook) Privacy Policy — facebook.com/about/privacy

Managing and Disabling Cookies

You can manage your cookie preferences for the Website at any time using the cookie settings tool available in the footer of the site. In addition, most web browsers allow you to control cookies through their settings — you can typically find these under “Options”, “Preferences” or “Settings”. Please note that disabling cookies may affect some Website features such as reservation forms, embedded menus, or mailing list sign-up — may not function as intended.

Other Ways We May Use Your Information

Where you provide personal information to us directly — for example, when making a reservation enquiry, signing up to our newsletter, or contacting us about a private dining or event booking — that information is handled in accordance with our Privacy Policy, which sets out in full how we collect, use, store and protect your personal data.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, or for other operational, legal or regulatory reasons. Any changes will appear on this page, and where appropriate, we will notify you via the Website. We encourage you to review this page periodically to stay informed about our use of cookies.